Keynotes Invited

Richard Beattie
Senior Director EMEA, Oracle
Oracle’s strategy of acquiring best-of-breed applications coupled with increasing product investment is creating a broad portfolio of capability for Marketing Automation and Social Enterprise Enablement. Richard Beattie is the Senior Director responsible for both the Marketing and Social Cloud business lines in EMEA. As regional lead his task is to grow the overall operation needed first to solve and then to support our client’s ambitions in these areas. Richard brings more than 15 years leadership experience to this role. He has built teams and created high-growth SaaS businesses from start-up, through acquisition, to business maturity. Most recently he served as the EMEA Vice President and General Manager for the social business Vitrue - prior to its acquisition by Oracle in 2012.
Michael Brito
Group Director at WCG
Michael Brito is a Group Director at WCG, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy, scales community management and integrates paid, earned and owned media initiatives. Over the last decade and prior to WCG, Michael worked as a Senior Vice President for Edelman Digital and also for large, very influential brands in Silicon Valley like Hewlett Packard, Yahoo and Intel where he was responsible for consumer social media marketing and community management.
Lee Bryant
Founder at Postshift
Lee Bryant is passionate about using social technology to put humans front and centre of the way we do things in the Twenty-First Century. He has been playing with words and computers since the age of 10, but it was in the mid-1990's, whilst working in international politics and diplomacy, that he discovered the immense power of the internet to influence and orchestrate change. He co-founded Headshift in 2002 to investigate new uses for social software inside companies and organisations, which became a leading international social business consultancy and was acquired by Dachis Group in 2009.Lee is now working on a new venture that will be launched later in 2013, and is thinking it throught at
Cheryl Burgess
CEO & CMO at Blue Focus Marketing®
Cheryl Burgess, CEO and co-founder of Blue Focus Marketing®, is an award-winning social branding marketer and renowned social business evangelist. She is the co-author of The Social Employee, (McGraw-Hill, 2014) recommended by management guru, Tom Peters, as his favorite #1 social business book that includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. She is listed in Forbes: “Must-Follow Marketing Minds – 2014”; named by Huffington Post as a social media “Passionista.” She is an accomplished speaker and syndicated blogger, appearing as an external expert blogger for the AT&T Networking Exchange blog, and Burgess has been an invited speaker at AT&T, IBM, Dell, Wharton, Rutgers Business School, Pivotcon, and KPMG events. Burgess is a proud contributor to the Wharton Future of Advertising 2020 Project. Her company’s blog, Blue Focus Marketing, won the MarketingSherpa 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of five Twitter Shorty Awards in Marketing. In 2011, she co-founded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess and @bluefocus.
Mark Burgess
President & co-founder - Blue Focus Marketing®
Mark è cofondatore e president di Blue Focus Marketing®, una società di social branding consultancy che nel 2012 ha vinto il MarketingSherpa Reader’s Choice Award for Best Social Media Marketing blog. Mark è co-autore del best seller su Amazon The Social Employee: How Great Companies Make Social Media Work (McGraw-Hill, 2014), nel quale sono incluse casi di successo di IBM, AT&T, Dell, Cisco, Southwest Airlines, e Adobe.  Mark è stato inserito da Forbes tra le “Must-Follow Marketing Minds for 2014”. Il suo motto è “Reignite your life’s work through play.”  Rinomato speaker e social business evangelist è stao invitato come relatore a eventi di IBM, KPMG, Pivotcon e Wharton. Mark è apparso come external expert on social business topics per AT&T networking exchange blog. Nella sua carriera si è occupato di marketing, advertising, professional services consulting e education.  Mark ha ricoperto il ruolo di senior-level marketing presso PricewaterhouseCoopers, AT&T e McCann. Mark è anche professore universitario di marketing e membro della expert training faculty for the American Marketing Association, gestendo workshops sul Content Marketing Strategy e Integrated Marketing Communications. Il suoi account Twitter sono @mnburgess e @BlueFocus.
Dave Carroll
Author, Musician, Social Media Innovator
Dave Carroll shares his one-in-a-billion experience with his YouTube music video "United Breaks Guitars", called "one of the most important videos in Googles history" and, in the process, offers the universal truths around customer experience, branding, and social media that apply to any organization or company. Funny, compelling and unique as a singing-speaker, Dave's audiences leave well-entertained but also convinced that powerful storytelling and creating a culture of caring is a powerful investment in your organization. Dave has awakened companies everywhere to the importance of every customer; about the need to engage in social media and has reinforced a new perspective on branding in the age of social media.
Sandy Carter
IBM Vice President - Author of "Get Bold"
Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism at IBM, where she is responsible for setting the direction for Social Business initiative and best practises. Prior to her current position, Ms. Carter was VP, Software Business Partners and Midmarket where she was responsible for IBM’s worldwide software ecosystem initiatives. She has won recognition from VAR Business, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program for IBM’s Business Partner program. Fast Company named Ms. Carter one of “the most influential women in technology”, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009. Ms. Carter is the best selling author of three books: “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, “The New Language of Marketing 2.0: Social Media”, which won the Silver MarketingSherpa award in 2009 and “Get Bold”. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media. She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology.
Paolo Degl’Innocenti
Vice President Software, IBM Italia
Paolo Degl'Innocenti was born November 28, 1963 and graduated in Economics at the Faculty of Economics and Banking in Siena. Joined IBM in 1989. Having gained experience in commercial and technical and system directions IBM & Distribution Industry and Small and Medium Business in 1997 assumes responsibility for the branch -Back Win in Italy, with the task of acquiring new customers in the market Italian small and medium-sized enterprises . In 1999, he joined the Division Personal System Group as Director of Channel Sales , and in 2001 he was appointed Director of Sales Italy . From 2002 to 2004 he was director of the Division IBM PCD South Region , with responsibility for Italy , Greece, Turkey , Israel, Spain and Portugal. In July 2004, taking over the helm of the Italian organization dedicated to the Canal with the position of Director Business Partner Organization. From January 2006 to December 2007 Degl'Innocenti is Vice President of Small and Medium Business with responsibility for the Italian market of small and medium-sized enterprises . From January 2008 to July 2009, Vice President, SouthWest Europe , with responsibility for the Business Partners IBM Channel in south-west Europe . From July 2009 to July 2011, Vice President, Systems and Technology Group . Since July 2011, Vice President Software.
James Gardner
Senior Vice President Product at Mindjet
Senior Vice President, Products As a thought leader and innovation practitioner, James Gardner has led innovation teams and programs in multiple industries, continents, and cultural settings. Prior to joining Mindjet, Gardner was Chief Technology Officer at Spigit, having twice been a Spigit customer when he was CTO at the UK’s largest public sector organization, and prior to that, when he was Head of Innovation and Investment at the UK’s largest bank. In 2009, his team was awarded the prestigious UK Financial Services Innovation Award twice for work with crowd based innovation, and in 2010, he was nominated the most social-media connected financial services executive in Britain. Gardner is also an accomplished author. He has written three top-selling innovation books, including his 2012 release “Sidestep and Twist”: a controversial reimagining of the way innovation efforts should be constructed to create value. His prior books, Innovation and the Future Proof Bank (2009) and Little Innovation Book (2010) have been sold in more than 40 countries. Following a Master’s degree in Information Science, he was awarded his Doctorate in Innovation Management in Australia, and moved to London a decade later. He presently splits his time between Mindjet’s San Francisco headquarters and visiting and advising clients around the world.
Esteban Kolsky
Independent Analyst on Customer Strategies
Leveraging 25+ years of technology, customer service, communities and social media, online and offline marketing, CRM and enterprise strategy to assist vendors and clients in getting the results they need.Whether online or offline, customer-centric or organization-centric, traditional or community-based service and support, I have done it, written about it, and got great success. I coined the terms, and assisted clients and vendors reach success, Customer Interaction Hub, Community-Based Customer Service, and Enterprise Feedback Management.
Sameer Patel
GM/SVP, Enterprise Social & Collaborative Software – SAP
Sameer is the Global Vice President in SAP's Cloud Business, responsible for SAPs Enterprise Social and Collaborative Software Business. This includes Strategy, Product, Go-To-Market, Sales and P&L. Sameer brings 15 years of technology leadership experience working with some of the largest organizations in the world on business execution via collaboration and application technology. Customers have included Intel, Nike, CA, Oracle, Sun Microsystems, XO Communications, Symex, McKesson, Wrigley, others. Sameer sits on the advisory boards of Enterprise 2.0 Conference, Defrag Conference, Open Source Digital Voting Foundation and The Social Business Forum, Milan. He has been quoted on these topics in CNBC Business, The New York Times, Harvard Business Review, PwC Technology Journal, ReadWriteWeb, CIO Magazine, ZDNet, Forbes, ComputerWorld and other publications.
Steve Poncini
Senior VP of Worldwide Channels - Zimbra
A 15+ year veteran in software sales who has a successful track record in North America and Worldwide. My teams have successfully sold solutions to both IT and business executives. I have gained a wide breadth of knowledge from my experience while at Acquia, Telligent, Oracle, BEA and Plumtree. Due to consistently over achieving against expectations, I have attained and performed varied responsibilities in positions ranging from Inside Sales, Direct and Indirect Sales, Sales Management and General Management. As a result of my experience, I have been able to develop very strong strategic sales management techniques, which have directly contributed to my teams consistent over achievement of targets and objectives. I am now applying this in a more dynamic/strategic role, while still being very 'hands on' and leading from the front.
Gerard Puccio
Chair & Professor at Buffalo State College
Gerard J. Puccio, Ph.D., is Department Chair and Professor at the International Center for Studies in Creativity, Buffalo State. Gerard has written more than 50 articles, chapters and books. In recognition of his outstanding work as a scholar, Gerard received the State University of New York Chancellor's Recognition Award for Research Excellence and the President's Medal for Scholarship and Creativity. Dr. Puccio is an accomplished speaker and consultant; he has worked with major corporations, universities, and numerous school districts. His list of more than 200 client organizations include: the BBC, Fisher-Price Brands, Blue Cross and Blue Shield, Kraft Foods, Rich Products, BNP Paribas, Rubbermaid, Rochester Institute of Technology, Oklahoma State University, the Fashion Institute of Technology, and many more. Gerard holds a Ph.D. in organizational psychology from the University of Manchester, England.
Francois Ruf
Principal Group Program Manager - Microsoft Dynamics CRM
Francois Ruf is the Co-Founder and former CEO of the Social Media Monitoring company Netbreeze. Background in theoretical physics and Al. Sold Netbreeze in March 2013 to Microsoft. Now at Microsoft Dynamics CRM responsible for Microsoft Social Listening (Netbreeze) and Microsoft Dynamics Marketing (MarketingPilot).
Emanuele Scotti
CEO & Founder – OpenKnowledge
PHD in Semiotica, Master in Open Education, ha iniziato il suo percorso professionale nell'Instructional Design, specializzandosi nell'utilizzo delle nuove tecnologie nei processi di apprendimento. E' esperto di Network Analysis, Social Business, Community Management e co-fondatore e Managing Partner di OpenKnowledge Srl. Il suo ultimo libro è "Social Business Manifesto", HBR Italia 2012.
Rosario Sica
Chairman and Founder- OpenKnowledge
Cybernetic Physicist with a Master Degree in Marketing and Social Communication, past CEO of Semantic Internet Innovation Ltd. He has a sound experience in the experimentation of innovative pedagogical methods. He has been consultant in South Pacific Islands (Fiji) and Project Manager in Chile for the Italian Ministry of Foreign Affairs. In Vietnam for Médecins sans Frontiers, in Italy for Learning Technologies – A. De Little, RSO, Ministry of Social Affairs and ELEA Spa (De Agostini Group). He has published lots of articles about the application of new technologies in learning processes and he is co-author of the book “Il computer elementare” (elementary computer)” edited by Apogeo, (2003) and co-author of the new book ”Community Management Processi informali e tecnologie Web 2.0 per la gestione della conoscenza nelle organizzazioni” ( Formal and Informal learning) Ed. Apogeo year 2007. Specialized in new technologies in learning processes. Web 2.0 & 3.0. International negotiation, Web based Training Center and Interoperability Architecture. Learning, Re-usable, adaptive for Educational e-Content. Informal Learnig. Semantic Web.
Ray Wang
Principal Analyst & CEO at Constellation Research
A highly sought after thought leader focused on enterprise strategy and disruptive technologies, R “Ray” Wang has advised organizations and spoken to audiences around the world. His dynamic presentation style brings life and energy to technology and business topics such as business process transformation, next generation software, SaaS/Cloud solutions, social CRM, analytics, and ERP. He is the author of the popular enterprise software blog “A Software Insider’s Point of View.” With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and business models impact the CXO, enterprise apps strategy, and emerging business and technology trends. Roles as a technology industry analyst, CMO, head of CRM analyst relations, management consultant, product manager, and enterprise software implementer have provided me with solid experiences in enterprise applications program management, product strategy, product management and marketing.

Speakers Invited

Cosimo Accoto
Partner – OpenKnowledge
Partner at OpenKnowledge (Milan) and Lecturer in Social Business at IE University (Madrid), Cosimo is focused on helping leading organizations envision and enable the digital and social business transformation. Having worked at international research and data firms, Cosimo has +15 years experience in using digital analytics and intelligence for business value creation. Formerly, he was Commercial Director at Memis (Confirmit and Kantar network), Business Development Director at Jupiter MediaMetrix Italy (now Comscore Networks) and Service Account at Agb Italy (now Nielsen TAM). Cosimo has published 3 books and several business articles. Coauthor of the “Social Business Toolkit” (edited by Harvard Business Review Italy, 2013): the industry reference toolkit for social business transformation. Coauthor of “Social Mobile Marketing. L’innovazione dell’ubiquitous marketing con device mobili, social media e realtà aumentata” (Egea, 2012 with Andreina Mandelli): marketing, analytics and management in the ubiquitous social media era. Coauthor of “Marca e Metriche nei Social Media” (USI, 2010 with Andreina Mandelli): frameworks and practices of social media measurement for marketing strategies. Author of “Misurare le audience in internet. Teorie, tecniche e metriche” (Franco Angeli, 2007): a complete overview of digital analytics theories, methodologies and metrics. Cosimo collaborates, as industry analyst, to “Digital Markets” project, IMCA Institute of Marketing and Communication Management, University of the Italian Switzerland (Lugano). He is also collaborating to the “BIT” (Business and Information Technology) research at SDA Bocconi Business School, a project on the impact of technology on business affiliated to an international research program lead by UCLA, Anderson School of Management (Los Angeles). Keynote speaker for industry conferences (recently at VII Information Architecture Summit), corporate and business events, Cosimo, as thought leader, blogs at and tweets at @cosimoaccoto sharing ideas and projects about its research and business topics.
Paola Baravalle
Communication and Public Affair Director @ Goodyear Dunlop Tires S.p.A
Rodi Basso
CTO Head of Sales&Marketing - Magneti Marelli
Rodi Basso, born in Naples in 1973. Married with Giuli and father of Mattia. He graduates in Aerospace Engineering with a thesis project on “Implementation of advanced system for data analysis on-board satellite”. He worked at Nasa Goddard Center to complete the thesis project. He was 27 when he joined Scuderia Ferrari in the Race Engineering team as Performance Engineer. He won 5 Constructor World Championships and 5 Driver World Championships. Then in Redbull F1, he was part of the Team who built today’s victories. Since 2008 interested in motorsport business and product/service innovation. He joined Magneti Marelli as Sales Account of Formula 1 market. Today he is Sales&Marketing Director of Magneti Marelli Motorsport business line which designs and supplies electronics and electromechanics in racing competitions. Besides, he is Sales&Marketing Director of CTO business line which innovates all Magneti Marelli activities. Rodi is also a business coach. He likes running, studying and traveling with his family.
Pietro Buttè
Partner – OpenKnowledge
Pietro Butté has developed growing responsibilities selling and delivery of projects to define strategy, organization, and operational improvement, in direct contact with the leadership of large international companies over the last twenty years. He worked for leading organizations including Accenture, Value Partners – a McKinsey spin-off, Manpower, Johnson & Johnson and matured an international experience mainly in Europe, Latin America and USA. Pietro has an MBA and a BA in Business with majors in Finance by Bocconi University.
Paolo Calderari di Palazzolo
Partner – OpenKnowledge
Paolo has over 20 years of experience in Management Consulting for KPMG. In his professional life has covered leadership roles at international levels in the fields of corporate finance, strategy and knowledge management with experiences in US (New York and Silicon Valley) and in several emergent countries in Asia, Sud America and Russia working on complex project for multinational organizations, such as World Band and European Development Bank. In the last years has developed a keen interest in new media and technological innovation in the corporate education field.
Andrea Cattani
Head of Brand Communication & Digital and Business Development
Andrea Cattani has almost 20 years of experience in multinational companies of durable goods. During these years, he has covered different roles in Sales and Marketing areas. In 2009, he joined Philips and he is currently head of Brand Communication & Digital and Strategy for the market cluster combining Italy, Israel and Greece.
Matteo Catullo
President - Eventi Creativi
Luca Cerantola
Web & Digital Manager, Artsana Group
Responsible for Digital Marketing activities for Chicco worldwide. Responsible of designing and managing all the digital projects (websites, email marketing, mobile applications) of the company for all the markets and countries.
Mario Chiaramonte
Vice Presidente Breakthrough Innovation, Eni
Mario is presently VP at eni for breakthrough innovation, knowledge management and technology scouting. He spent more than 35 years in eni in different technical and managerial positions such as project leader of large research programs, head of eni upstream laboratories and technological planner. Member of many scientific committees of international events, he is author of many technical papers.
Roberto Cobianchi
Owner Mimulus, Founder
Cristina Cocchetto
HR Manager, Gruppo Coin
She has a degree in Business Administration from the Ca Foscari University of Venice. She has been Head of Training, Managerial Development and Internal Communications with Gruppo Coin spa since 2010. She started her career with a Consulting Company dealing with organizational development projects in the retail sector and joined Coin spa a few years later. Her carrer has developed in the Human Resources Department.
Bruno Cocchi
ICT Director, Gruppo Coin
Bruno Cocchi is, since year 2000, the ICT Director of Gruppo Coin, the leading apparel retailer in Italy. During the last 30 years, before joining Gruppo Coin, Bruno has been managing the ICT Departments in other companies, belonging to the food business (supermarkets chains, raw and cured meat production ) and to the automotive sector. During his career Bruno has been witnessing, as well as contributing, to the transformation of the IT in change agent and enabler of the business choices.
Andrea Cornelli
VicePresident and CEO of Ketchum Italy
Born in 1962, he began his professional career in 1981 and founded C&T, one of the first Italian company dedicated to design information and communication technology systems. He get in touch in 1986 with RP Partners (later Ketchum Italy), a leading PR agency which he began to collaborate with since 1988. In 1994 he gained control over Telemacus, a company operating in the Digital Market Strategy business; this laid the foundation of a strong and synergic activity with Ketchum, realizing since then the communicative potential of the digital world. In Telemacus he became CEO in 1998, and accelerated the process of analysis and development of innovative communication strategies, digital and beyond. He gained specialist expertise that will lead him to become President in 2003 and later also CEO of Ketchum Italy. Under his leadership, Ketchum Italy has expressed the highest level of performance, maintaining a trend of a double-digit growth over the years, reaching important goals and winning prestigious awards. He was part of several PR Awards juries: 2011 Cannes Lions PR, 2012 Eurobest PR, 2012 Sabre PR Awards, 2012/2013 Romanian PR Awards. In 2014 Cornelli has been appointed President Assorel, the Italian Association of Public Relations Agency (the Italian part of ICCO).
Franco Denari
Ceo & co-founder, Eataly Net
Franco Denari is CEO of Eataly Net, Eataly group company that focuses its activities on the online sale of wine and food products of the highest quality and the management of the brand’s online presence. Eataly Net is 60% owned by Eataly, 30% by 360 Capital Partners fund and 10% by Denari. Piedmontese, at the age of twenty he founded SugarNet with Caterina Caselli, then he worked as strategy consultant at McKinsey (for Genialloyd’s online platform) and became manager responsible for Italy, Spain and Brazil of Sulake, a multinational company that deals with digital entertainment. In 2012 he decided to sell wine online: he met Farinetti and became CEO of Eataly Net.
Bertrand Duperrin
Enterprise 2.0 Consultant - Next Modernity
Bertrand Duperrin carries out consultancy missions in the field of management, information, and communication technologies. His career began in a HR and management consultancy where he mainly focused on collaboration issues. He joined blueKiwi Software in 2006, in the first days of the company’s operations. At blueKiwi, Bertrand structured the consulting/services activity in the field of enterprise social networks. He was a pioneer in the French market; one of the first to lead such projects for large businesses. He joined Nextmodernity, a french expert consulting leading firm in the field of new management, collaboration and value creation practices in January 2010. Bertrand led the premier enterprise 2.0 project in a major French company, at Dassault Systemes, in the beginning of 2006. From there, he has led strategic projects for customers like BNP Paribas, Groupe La Poste (French postal services), and many of the largest french companies. His goals: to make social networks serve organizational performance and value creation in such domains as innovation, sales performance, or collective efficiency He’s shares his thoughts on the above issues on his blog and is a member of the AIIM expert bloggers community (
Maria Cristina Ferradini
Head of Sustainability and Foundation at Vodafone
Maria Cristina Ferradini graduated in Law at Queen Mary University in London. She joined Vodafone in 2003, initially as Head of Corporate Legal Affairs and New Business, and then as Head of L.A.- Corporate and Contracting. Since 2010 she is Head of Sustainability and Foundation, leading the activities of the foundation.
Stefano Folli
President and CEO - Philips.S.p.A.
Stefano Folli, currently CEO & professional vending and category leader at Philips Saeco Espresso, a company active in the field of automatic machines for coffee acquired by Philips in 2009, was appointed with effect from April 1 Philips consumer lifestyle sector leader for Italy, Israel and Greece. Since June 1, Folli will add to this responsibility the market leader for Italy, Israel and Greece, as well as Chairman and CEO of Philips Italy. Folli, born in Milan, 46, graduated in Electronic Engineering at the University of Padua, he began his career in the group and then Zanussi Electrolux in dealing with product development and marketing. In 2001, he joined as director of marketing Riello Italy; In 2007 he joined the division of the group Saeco vending & professional.
Carlo Galimberti
Professor at Università Cattolica di Milano
Professoor of Social Psychology at the liberal-arts department of the Università Cattolica del Sacro Cuore in Milan, he coordinated many EU projects: : VREPAR I (Virtual Reality Environments for Psychoneurophysiological Assessment and Rehabilitation - 1996-1998), VREPAR 2 (1998-1999) e il VEPSY (Telemedicine and Portable Virtual Environments for Clinical Psychology - 2001- 2003). Carlo is Director of the “Study and Research Center of Communication Psychology” (CSRPC) and member of the “Laboratory of communicative interaction and New Technologies” (LICENT).
Francesca Giraudo
Training Manager, Vodafone
Francesca Giraudo holds a masters’ degree in Political Science from Sant’Anna School of Advanced Studies. Before joining Vodafone she has developed her professional career in Human Resource Management in automotive and IT companies. She is currently responsible for the learning design in Vodafone Italy, ranging from commercial training to managerial and leadership development.
Joachim Heinz
Team Lead Social Business at Bosch
Since 2012 Joachim is part of the lead team for the strategic social business program at Bosch, a global manufacturing company with 280.000 associates and 280 plants. The #socbiz experiences of Joachim are based on a 13year daily usage and multiple implementations in different companies. Joachim invites you to follow him @joachimheinz
Elena Lavezzi
Community Manager, UBER
Born in 1987, she moved to Milan to attend the graduation program Business Administration and Management at Bocconi University.After the degree, she works one year between USA and Italy in several professional contexts and then she decides to go back to study at ESCP Europe, at the London and Paris Campuses.She is the Community Manager of Uber in MIlan, that is not only a job of her, but also a strong passion.
Laurence Lock Lee
Partner, OpenKnowledge Australia
The majority of my professional experience relates to knowledge management and the creation of knowledge sharing business relationships. I am an experienced practitioner with social network analysis, also called organizational network analysis and value network analysis techniques. My professional goal is to educate companies on managing peer to peer relationships, or what I call “managing sideways”. With Optimice we aim to build management tools supporting peer to peer relationships and sustainable partnerships. I have applied my experience across many industries, both public and private. I have published a book on IT Governance in a Networked world and a major report on Visual Markets, a market research technique focused on business relationships.
Mauro Lupi
Partner – OpenKnowledge
With more than 30 years of experience in ICT, Mauro Lupi is one of the main expert of online communication in Italy, due his track record on conceive and manage a lot of digital marketing projects for many companies and corporation in various industries. He worked on internet sector form more that 15 years and in this period he chaired Ad Maiora web agency and the Digital department in Ammiro Partners. Before that, he worked in communication, software and telco industries. He teaches web marketing in some universities and business schools, and he’s a relevant speakers into dozen of conferences and seminars each year. He received the Special Awards “Strategic Planner 2011″ for Premio Web Italia 2011. He wrote “Motori di ricerca e visibilità sul web” (Apogeo, 2001) and he’s co-author of “Social Media Marketing” (Hoepli, 2011). Lupi was a Board member and Vice President of IAB Italia, Board member of and Founder of BAIA Italia (Business Association Italy America)
Francesco Marino
Director, DIgitalic
Francesco Marino is a journalist who loves dogs, tortellini and anything that functions by electricity or batteries. He is the founder of the magazine Digitalic (which is also a website and an app of augmented reality). Into this monthly about technology and innovation he put all he learned working for the science magazine Newton and the financial Newspaper Il Sole 24 Ore. He is @framarin on Twitter
Demetrio Migliorati
Enterprise Digital Organization - Banca Mediolanum
Senior manager with an extensive multifunctional expertise in various industries and a solid information technology background, Demetrio Migliorati, head of Digital Organisation in Banca Mediolanum, is now extremely focused on digital transformation. The re-design of an intelligent work environment. Changing “behaviors” to “digital behaviors”,  “processes” to "digital process". Enabling people to the ability of using the best technology and solutions to maximize efficiency and effectiveness, balancing their commitment to work and personal life. Happiness and effectiveness. Less fatigue and improve (a lot) the organizational performance. Social business enthusiast, digital era evangelist, technofreak, enthusiastic early adopter of whatever kind of new device (especially if open and Arduino based).
Giovanni Moriani
Founder & President, Var Group Spa
Franco Moscetti
CEO - Amplifon Group
It is managing director and CEO of Amplifon SpA , a global leader in the distribution and fitting of hearing aids and related services. Since he took the helm in 2004 , the Group has grown from a presence in 9 countries to the current 20 , becoming a global group with a total staff of over 10 thousand units, including Italy . In a few years , taking advantage of managerial experience, has consolidated its global leadership of Amplifon , developing the brand's presence at the international level and expanding the business into new markets, from the UK to Germany, Belgium, India, Australia and New Zealand. He has made a complete transformation of the Group, focusing its activities on the integration of acquisitions made in the United States and in major European countries , on the divestiture of " non-core " and simplify the corporate structure , the strategic repositioning in the markets of Italy , France, Holland and the United States of America. Prior to joining Amplifon Moscetti held senior managerial direction and top companies in the gas sector in health care .
Holger Mueller
VP & Principal Analyst - Constellation Research
Holger Mueller is Vice President and Principal Analyst for the fundamental enablers of the cloud, IaaS, PaaS with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS.  Mueller provides strategy and counsel to key Constellation Research clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, investment analysts, venture capitalists and technology buyers. Prior to joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. Previously Mueller was Chief Application Architect with SAP, working on strategic projects and next generation product capabilities. Mueller was also VP of Products for FICO, creating the foundation for the current Enterprise Decision Management Suite. Before he worked for Oracle in various management functions both on the application development (CRM, Fusion) and business development side. Previously he worked for SAP, starting the products suite that is currently SAP CRM and worked in the Office of the Chairman. Mueller started his career with Kiefer & Veittinger, which he helped grow from a startup to Europe’s largest CRM vendor from 1995 onwards. Mueller has presented at numerous trade shows and industry events and writes his blog on enterprise software Mueller has a Diplom Kaufmann from University of Mannheim, with a focus on Information Science, Marketing, International Management and Chemical Technology. As a native European, Mueller speaks six languages.
Remo Ponti
Internal Communication Manager at Intesa S.Paolo
Remo Ponti, 47, computer science graduate, he served in Sanpaolo IMI and, after the integration, in Intesa Sanpaolo different roles relating to information systems including responsible for the development of platforms and intranet sites and chief of the PMO. Over the past two years he worked on the introduction of Web 2.0 tools in the company and the development of the Group’s corporate intranet. At the end of 2012 has moved to the Internal Communication Unit to follow, among others, the draft revision and internationalization of the corporate intranet by extending the Group’s foreign banks, by integrating it with collaboration tools.
Aldo Razzino
Managing Director - Open Search Network
Aldo is passionate about Innovation. He began his professional head hunting career in his native Italy back in 2007 and after 3 years moved to London to join an international company focused on ERP, BI and Cloud. In May 2013 he started up his own IT Head Hunting firm Open Search Network Ltd, focused on Social & Digital Enterprise. Aldo loves social media and disruptive technologies. He is always testing new apps and looking for integration and cross sell experience from different networks increasing Social Networking' user experience. He compulsive uses all social media platform in order to share and live the Social Revolution, giving his contacts, candidates and clients, a new experience of recruitment. Firm believer of the concept of Social & Mobile Enterprise, share information and points of view with colleagues, customers and influencer, ...with any device, apps or features.
Dario Resnati
Head of IT, CIO, IT Security manager – BNP Paribas
Dario Resnati graduated in computer science at the University of Milano in 1994, where he also completed a Master in Innovation Management at the Business School of “Sole 24 ore”. His professional life started at Elesa, where he worked few years as a developer. Elesa has launched his career as analyst and developer of IT solutions, that lead him to bring innovation-driven approaches to companies such as ATM and J.P. Morgan. After an interesting experience, where he was given the opportunity to create and manage the first italian juice bars chain, “Jungle Juice”, he settled for BNP Paribas, where he is currently working as head of IT (Italy) and Chief Innovation Officer (worldwide).
Giuseppe Riva
Professor at Università Cattolica di Milano
Giuseppe Riva, Ph.D., is Associate Professor of General Psychology and Communication Psychology at the Catholic University of Milan, Italy and Head Researcher of the the Applied Technology for Neuro-Psychology Laboratory - ATN- P Lab., Istituto Auxologico Italiano. According to the scientific databases PubMed/Medline and PsycInfo he is the scholar who authored the highest number of scientific publications in the fields of “Virtual Reality” and “Ambient Intelligence” in the world. He is also co-founder and co-chair of the Cybertherapy International Conference, to be held in conjunction with Medicine Meets Virtual Reality Conference. He has served on a European Committee tasked to investigate the use of Ambient Intelligence in health care and won the Honorable Mention (2nd position out of 117 projects) for the research theme “eHealth homecare and telemedicine tools and services for citizens“ at the eHealth Award 2004 ( - Member of the New York Academy of Science and of the American Psychological Association, Riva is actually Editor in Chief for the “Emerging Communication” book series and for the on-line journal “Psychnology”, Associate Editor for the "CyberPsychology & Behavior" journal and Content Editor of the "International Journal of Virtual Reality.
Gianni Rusconi
Editorial Coordinator, Technopolis
Professionist journalist since 2000, I worked as an editor at the weekly LineaEdp (Group Agepe) and as head of the portal Idgworld at IDG communicaitons Italy. Since 2003, as freelance, I collaborated with "The World," Italy Today, ZeroUno and various other newspapers technological B2C and B2B. Since 2008, I write regularly for the and NOVA (now also in online edition). Since 2010 I work with Indigo Communications and the editorial coordinator of the magazine Technopolis.
Enrico Sassoon
Editor in Chief at Harvard Business Review
Enrico Sassoon is Editor in Chief at Harvard Business Review Italia (published by StrategiQs Edizioni, the company he co-founded and of which he is managing director), President at Leading Events (The Ruling Companies Association) and President at Global Trends, organization focused on analysis, studies and communication.
Joseph Sassoon
Partner – OpenKnowledge
Researcher, consultant and conference speaker, Joseph is associate partner at OpenKnowledge, partner at Alphabet Research and sits on the Advisory Board of the 'Osservatorio Storytelling' at Pavia University. Previously, he was for a long time Professor of Communication Studies at the State University of Milan. He conducted extensive qualitative research on brand communication issues in the US, several European countries and Asia (Japan, China, Thailand). In the last few years Joseph developed an original approach to brand storytelling in advertising, websites and social media. In OpenKnowledge he mainly works on the intersection of storytelling and social media strategies. As experienced educator, he also works on e-learning topics. Joseph is the author of two recently published books: “Web Storytelling” (FrancoAngeli 2012) and “Storie Virali” (Lupetti 2012), both dealing with the best ways to share brand stories on the web.
Paolo Sbuttoni
Innovation Consultant
Creativity and Innovation consultant, innovative thinking and leadership. CREA Conference: founder and Programs Leader. 25 years in advertising as creative director. Professor in Creativity Techniques @ IULM University. He developed a Training for “Humanization in Hospital Departments” using CPS. Programs/Workshop presenter at: CPSI Buffalo NY; Mindcamp – Canada 2009/2013; Colloques Université Descartes Paris; European Conference of Creativity and Innovation Brussels 2008, Faro 2011, Dublin 2014. Invited Presenter @ World Conference «Great innovation in cardiology» Turin Italy 2012
Luca Schibuola
Digital Marketing Manager - Banca IFIS
Angelo Scuri
Project Manager - Area Progetti Innovativi, Cabel Industry S.p.A.
Luca Solari
HR Advisor – OpenKnowledge
Luca graduated with full honors from Bocconi University in 1991. He is currently Full Professor of Organization theory, Resource Management and Change at the University of Milan. Since 2009 he also teaches the Human Resources course for the International MBA Program at MIP, School of Management, Milan, Italy. Luca has an extensive experience in design and delivery of Corporate Executive training programs, and after a long career as Strategic Consultant in Organization and HRM, he presently acts as Corporate Sense maker, Blogger, and Social Media Experimenter, investigating the Future of Work and the Future of Productivity. Luca holds a PhD in Organization and Management theory. He is a Member of different academic and professional associations (Academy of Management, European Human Resource Forum, Society for Human Resource Management, AIDEA, etc.) and he acts as reviewer for different journals, including Human Resource Management. In 2012-2013 he will be visiting professor at Orfalea Business School at CalPoly, San Luis Obispo.
Mark Tamis
Managing Partner at TouchFlows
Mark is an Enterprise Software Expert and recognized as international Thought Leader in Social CRM and Social Business. He is a regular speaker at international events across Europe and is a valued contributor to number of customer relationship-focused internet properties such as and He has held various EMEA-level positions in Professional Services with US Software Companies such as Attachmate, Plumtree Software, BEA Systems and Oracle in Web-to-Host, Enterprise 2.0, Portals, BPM and CRM. Mark holds a French BBA ESSEC (EPSCI) degree, a BA Marketing from the International Business School of Groningen, Netherlands and a MSc International Business from Sheffield Hallam University.
Cristina Toselli
Head of Internal Communication & Intranet - BPer
Cristina Toselli, from 1998 in Banca Popolare Emilia Romagna, held various positions in Sales Management before the Group as Head of Marketing Retail Operations, then as part of the Organisation of the Group. Since November 2013, Head of Internal Communications and Intranet Group, within which presides and coordinates the activities of communication, defining the content, tools and channels to support the publishing plan. It is also responsible for planning activities for the renewal of new Intranet and the promotion and development inside of a culture of social collaboration.
Gianluca Treu
Founder & CEO, Social Bullguard
After his studies in Italy, Canada and New Zealand he worked for nearly 4 years in Cisco System as a EU-Project Manager. During this time he was accountable for change management projects across the whole EU. In 2009, together with his brother, he opened his first start up Cubeyou. He, as head of sales, built the whole sales team and sold the product to more than 2500 clients in the first 16 months. After raising 4.5 Million € Cubeyou moved to US and Gianluca started working at his new venture Social Bullguard.
Stefano Venturi
CEO Hewlett-Packard Italy - Corporate Vice President Hewlett-Packard Inc.