Business and markets are becoming digital, but organizations are finding it hard to keep up. The social and digital transformation path can drive us to build the XXI century organization, less bureaucratic and more resilient. This path, however, is proving to be complex and full of pitfalls, but it can be driven, executed and measured using the Social Business Index.
Social Business is bringing the collaborative and emerging Web 2.0 models into the organizations. This irreversible trend is producing tangible advantages. But, in order to express its full potential, it implies a deep transformation. A toolkit to tackle it by a systemic approach.
We have made the effort to explain clearly the 59 actions that an organization can put into place in order to change. Each action is represented by a card. We intend with this toolkit to move from a phase of sharing a vision and intervention models to an operational and transformative action phase: the Social Business Transformation.
Collaborative mechanisms are radically changing the way in which markets function and the way in which organizations create value. Consumer behaviour is becoming ever more conditioned by the reputation of companies among consumers and influence among peers, often leaving businesses themselves out of the conversation. How does marketing, advertising or CRM re-establish itself in the new millennium?